‘Behaviour change’ has become a buzz phrase of growing importance to policymakers and researchers. There is an increasing focus on exploring the relationship between social organisation and individual action, and on intervening to influence societal outcomes like population health and climate change. Researchers continue to grapple with methodologies, intervention strategies and ideologies around ‘social change’.
Multidisciplinary in approach, this important book draws together insights from a selection of the principal thinkers in fields including public health, transport, marketing, sustainability and technology. The book explores the political and historical landscape of behaviour change, and trends in academic theory, before examining new innovations in both practice and research. It will be a valuable resource for academics, policy makers, practitioners, researchers and students wanting to locate their thinking within this rapidly evolving field.
"This is a realistic, pragmatic collection, exploring what fails as well as what works, and the uphill work of influencing political change." Andy Beckingham, Public Health Today
"There is a growing acknowledgement that the wicked problems in society can only be effectively addressed through a multidisciplinary approach to behaviour change. This excellent edited text provides multiple perspectives and important syntheses which should help unify ideas in this growing field." John Parkinson, Bangor University
"This book shines a much-needed multi-disciplinary light into the corners of the fast-emerging field of behaviour change. An important read for policy makers, business people and academics alike." Agnes Nairn, Hult International Business School
Dr Fiona Spotswood is a critical marketer based at Bristol Business School, University of the West of England. Her research uses practice theory to explore the impact of marketing on ’wicked’ problems.
Preface ~ Michael P. Kelly;
Introduction ~ Fiona Spotswood;
Part one: Exploring the history, theory and politics of ‘behaviour change’;
The politics of behaviour change ~ Michael P. Kelly;
An introduction to theories of behaviour ~ Tim Chatterton;
Intervention design and evaluation: behaviour change imperatives ~ Sarah Denford, Charles Abraham, Jane Rebecca Smith, Sarah Morgan-Trimmer, Jenny Lloyd and Katrina Wyatt;
Government legislation and the restriction of personal freedoms ~ Alan Maryon-Davis;
Evaluating the impact of policy: the built environment and travel behaviour ~ Steven Melia;
Nudge: recent developments in behavioural science and public policy ~ Michael Hallsworth and Michael Sanders;
Social marketing and multidisciplinary behaviour change ~ Alan Tapp and Sharyn Rundle-Thiele;
Technology and the formation of socially positive behaviours ~ Adam Joinson and Lukasz Piwek;
Part two: Critique, innovation and new ideas;
Stakeholder marketing and the subversion of public health ~ Gerard Hastings and Marisa de Andrade;
Participation in behaviour change: technique or tyranny? ~ Katie Collins;
Values and public expressions of concern ~ Tom Crompton;
Social practices and behaviour change ~ Daniel Welch;
The emergence of systems thinking in behaviour change: a public health focus ~ Esther Trenchard-Mabere;
Conclusion: what is the future of ‘behaviour change’? ~ Fiona Spotswood and Alex Marsh