This unique book offers a timely analysis of the impact of rapidly advancing knowledge about the brain, mind and behaviour on contemporary public policy and practice. Examining developments in behaviour change policies, neuroscience, architecture and urban design, education, and workplace training programmes the book analyses the global spread of research agendas, policy experiments and everyday practice informed by ‘brain culture’. It offers an alternative, geographically informed set of explanations for what matters in explaining how people behave and how citizens’ behaviour should be governed. It will be of interest to students and academics across the social and behavioural sciences.
"Pykett’s uniquely geographical perspective on the psycho-spatial connects brain culture to city design, educational spaces and affective workplaces, arguing cogently for a politically engaged approach to the worldly implications of brain research." Gail Davies, University of Exeter
“Amid the profusion of literature on neuroscience and its implications for society comes this welcome and necessary intervention. With characteristic clarity, precision and depth, Jessica Pykett charts the full reach of neuroscientific and behavioural explanations that are used to shape the policies and practices through which we are governed.” Elizabeth Gagen, Aberystwyth University
Introduction: governing through brain culture;
Brain culture in context;
Designing cerebral cities;
Teaching the learning brain;
Managing workplace emotions;
Conclusion. What is at stake in the brain world?.